#DGTheGreatShow Cancelled: What Happened?

Fashion / November 21, 2018

Today my Instagram Stories binge-watching was made interesting as Dolce & Gabbana’s Shanghai show has been cancelled due to screenshots. This is the story of how Stefano Gabbana and Michaela Tranova got into word war. How the latter exposed the conversation over Instagram Stories, and caused a chain reaction to create perhaps one of the biggest fashion scandals of the year.

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As @dolcegabbana prepares to mount their next runway show in Shanghai this coming evening (7:30PM) and the rest of Instagram fawns over what’s sure to be an overly lavish “love letter” to China, we’ll be wondering if we’ll see chopsticks as hair ornaments, take-out boxes as purses, or even kimonos misappropriated as Chinese costume. Time will tell. For now, we’ll let y’all simmer on this DM between Stefano and Dieter @michaelatranova (chronology is reversed in slides). Word has it that they’re still in the process of model casting (over 200 Asian girls scheduled)…wouldn’t let them walk the show if we were their agents lol. Also, curious what the Chinese government will think of their country being called shit basically…especially considering how strict they are on who to allow to enter the country on work visas based on a thorough social media background checks. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada

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It started when Tranova called out Dolce & Gabbana for their tone-deaf promo of their Shanghai show, depicting a tutorial on how to use chopsticks.

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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol.  In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks.  Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?  It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.  Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada

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Gabbana hit back with a private message and reposting the first exchange on his Instagram Stories.

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PLEASE SHARE urs truly vs @stefanogabbana UPDATE: Sorry about the spelling mistakes guys, my adrenaline was pumping. This has all started thanks to my sister @helenatranova, so huge shout out to you little one 💖

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Things escalated between Gabbana and Tranova in the DMs, to the point Gabbana allegedly called China a country of sh*t by the use of the poop emoji.

Travano’s screenshots blew up and was picked up by @diet_prada. Chinese modeling agencies started pulling out of the show as Chinese celebrities invited to the front row have called for a boycott.

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You saw it here first! What an interesting few hours spent wreaking havoc on @dolcegabbana ’s ill-fated #DGTheGreatShow while sitting on our couch juuling and eating gelato (not with chopsticks) lol. Thank you to @michaelatranova @helenatranova @anthxnyxo for sharing their DMs and to all the Chinese Dieters who furiously updated us with translations by the minute. For anyone that believes their account was actually hacked, see slide #2 of Stefano reposting the same DM on his stories before shit hit the fan. Oh the irony of him loving to cry “fake news” and promptly dishing it out himself via his and the brand IG account. Check our story highlight “#DGTheShitShow” for the full recap. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada

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Gabbana posted on his Instagram how his account was hacked. He claims that the DMs with the controversial comments aren’t his. It’s been pointed how that this claim is suspicious when he posted the first part on his exchange with Tranova on his Instagram Stories, as I mentioned earlier.

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My Instagram account has been hacked. My legal office is working on this. I love China and the Chinese Culture. I’m so sorry for what happened.

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But the fire is too widespread. The #DGTheGreatShow has been cancelled.

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#ciaozioBanana

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Our Instagram account has been hacked. So has the account of Stefano Gabbana. Our legal office is urgently investigating. We are very sorry for any distress caused by these unauthorized posts, comments and direct messages. We have nothing but respect for China and the people of China. Dolce & Gabbana 的官方Intragram 账号和 Stefano Gabbana 的 Instagram 账号被盗,我们已经立即通过法律途径解决。我们为这些不实言论给中国和中国人民造成的影响和伤害道歉。我们对中国和中国文化始终一贯的热爱与尊重。

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I wonder how D&G will get out of this scandal. One must point out how this isn’t the first time Gabbana has been caught in controversy. He’s called  Selena Gomez ugly, on Instagram, and  dissed Kate Moss. Upon anti-Trump supporters declaring they’ll start to boycott the brand for supporting Melania Trump, D&G released shirts that had the hashtag #boycott as if to troll them.

 


#DGTheGreatShow, China, Dolce & Gabbana, Michaela Tranova, Stefano Gabbana

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