As the earth battles a crisis, this is how the fashion world is stepping up

Fashion / March 24, 2020

The current situation brings forward what we value the most. It also the best time to set aside our difference to come together.

One can see this in the fashion industry. Just last week, LVMH had its first shipment of free gel sanitizers to the authorities and hospitals of France.

Several fashion entities are also taking on the challenge of how they can help.

#1 Kering

The mother company of Gucci, Balenciaga, and Saint Laurent has purchased three million surgical masks for the hospitals in France.

Kering also is turning to the factories of Balenciaga and Saint Laurent to produce more masks for France’s health workers. Gucci’s facilities, on the other hand, will be creating overalls and one million masks for Italy, once they meet the medical standards of the country.

#2 H&M

Fast-fashion brand H&M is pivoting its production chain and logistics operations to produce personal protective equipment for hospitals in the European Union.

Reuters shared the statement of an H&M representative on the matter: “The EU has asked us to share our purchasing operations and logistics capabilities in order to source supplies, but in this urgent initial phase, we will donate the supplies.”

#3 Inditex

Zara’s parent company is helping Spain get through the pandemic via creating masks for the first responders. They are also looking into making hospital gowns.

#5 Hanes

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Across the Atlantic, Today reports how Hanes is “converting its factories to produce cotton face masks in the United States. The company said its mask design was approved for use by the Food and Drug Administration when N95 respirator masks are not required or are unavailable.”

Photo courtesy of H&M on Instagram

Fashion, Hanes, Inditex, Kering