What do you do when you’re the head of the leading manufacturer of luxury skincare and perfumes in France in a time of crisis? Make hand sanitizer.
In 72 hours after Bernard Arnault, chairman and chief executive officer of LVMH, pledged that he will instruct his factories to produce hand sanitizer, he delivered.
The factories of Christian Dior, Guerlain, and Givenchy cosmetics and perfumes were transformed into hand gel sanitizer plants. The products are given free of charge to the French authorities since Monday.
The Cut also reports that the production of these products was also done in a very smart way. “… Dior, Givenchy, and Guerlain liquid soaps and creams also happen to have a viscosity very similar to that of hand-sanitizer gel, which means LVMH has been able to continue using its usual filling machines, plastic bottles, and pump dispensers throughout the process, hence how Christian Dior hand sanitizers are born. It’s a good look — literally, and metaphorically, for the luxury conglomerate helping those on the front lines, and tout suite at that.”