Hailey Bieber hasn’t released an official statement about being a beauty brand mogul. But the trademark application says a lot. The model filed recently for the trademark for a label named Rhode.
The trademark covers makeup, hair, skin, and fragrance categories. It also speaks of Hailey’s “don’t quit attitude.” In 2019, she filed for “Bieber Beauty” but it was rejected as it was too similar to trademarks under hubby’s name Justin Bieber. Hope this one pulls through, Hailey!
When the time comes to debut the line, Hailey will be joining a crowded room of celebrities/influencers with their own beauty lines. In the past few months, we’ve seen lines from Jennifer Lopez, Selena Gomez, Halsey, Pharrel, and even a Byredo collab by Travis Scott.