The beauty industry is perhaps one that is experiencing the most benefits of our social media world. Small business finds the right audience with a single upload, big brands are able to reach more nice markets, while beauty gurus are made with some know-how, eagerness, and a YouTube website.
Social media has also given us a platform to know more celebrities in their own right. This fame is what helps them talk more about their expertise, eventually sharing this via their own brands.
Look at how a lot of A-listers are raving about Dr. Barbara Sturm. The doctor behind vampire facials and blood creams ventured out with her line of skincare products, banking on her personal experience and credibility. Dr. Sturm shared to Forbes in an interview, “It was a long time ago when the concept of “doctor brands” was not as prevalent as it is today. I also thought the concept of a “doctor brand” without underlying science was just marketing in a jar. I tested so many product lines, and my skin was much more sensitive then; none helped me and most made me feel like my face was on fire or exacerbated my skin problems.”
Because Dr. Sturm knows what she wants and also has the certified training, her eponymous line is a top shelf for the likes of Nicole Scherzinger and Liv Tyler. This coming holiday season you can perhaps treat yourself to a Glow Essentials Kit from the brand via Net-A-Porter and also Sephora. This way, you can discover which products are best for you if you need to completely revamp your routine.
My next favorite brand is available locally at trusted dermatology and cosmetic clinic. Belo Medical Group carries Zo Skin Health in its branches to complement its high-grade services. Zo Skin Health and its sister brand Zo Medical is by Dr. Zein Obagi. He is the pioneer of the Science of Skin Health, standardizing what it means to have the best skin. According to him, skin at its healthiest is “naturally smooth, strong, firm, even-toned, hydrated and free of disease.”
After authoring books of skincare and skin health, Zo was created in 2007. You can see how every product is guided by Dr. Obagi’s beliefs. With the guidance of your Belo expert, you can pick up the Zo Balatone Calming Toner PH Balancer, Zo Normacleanse, and Zo Exfoliating Cleanser. You can also look into their anti-aging products like the Zo Ommerse Overnight Recovery Cream Anti Aging Formula and suncare like the Zo Oclipse Sunscreen + Primer.
Lancer is another brand I want you to consider if you’re looking for that dermatologist-created seal. Dr. Harold Lancer and his Beverly Hills clinic have been in the business for 30 years. He’s the man behind making the likes of Kim Kardashian, Ryan Seacrest, and Ellen DeGeneres maintain that Hollywood glow.
Lancer Dermatology Clinic gave birth to Lancer Skincare. This extensive line of products carries with it Dr. Lancer’s tried-and-tested methods and is a good way to achieve quality skin even if we can’t go to his clinic.
Unique to Lancer is The Method Line: a set of products for the most straight-forward approach to skincare. It’s “Polish, Cleanse, and Nourish” which each set of products grouped according to skin type from normal to sensitive and dehydrated. You can get Lancer Skincare via Nordstorm.
