That’s got to be a record, right? Kris’ tenure at Dior has seen three different US presidents. In 2000, he started out with Hedi Slimane, leaving shortly in 2004, only to come back in 2007 to replace Slimane at Dior Homme.
#2 He left to venture out on his own
When Van Assche left Dior for a bit, it was to start his own line KRISVANASSCHE. An independent label, it held a lot of promise but eventually had to close down in 2015. Kris was left behind by his peers like JW Anderson and Christopher Shannon. But then again, it felt like Dior Homme was more his home as he renewed his contract with them the same year.
#3 “Urban, minilmalist aesthetic”
Business of Fashion remarks how Van Assche has his signature “urban, minimalistic aesthetic.” It helped revamp the image of Dior Homme, appealing to a cool audience, as opposed to the trendy, Instagram-aesthetic of other labels.
#4 Art is at the center of his designs
Van Assche credits how art influences from designs, often gender-bending and filled with various references. In an interview with Hypebeast, Van Assche says that art should be “provoking” before it can be called art. Photo courtesy of Kris Van Assche’s Instagram account