When the world went into lockdown last year, there are many of us who found special solace in our bathtubs. What was reserved for special occasions or once-a-week skincare extravaganzas became a sort of nightly therapy.
I’m a long-time lover of baths. But the experience has been elevated by, of course, social media. “Bathscaping” is the term WGSN coined for the way social media posts have glorified baths with ‘with hyper-stylized self-care products and accessories transforming the bathroom into a space of wonder, relaxation and escapism.”
It’s about making the most of the bath with beautiful candles, over-the-top decor, and colorful bath bombs that create patterns in the water. It’s about the elaborate bath trays that can hold your iPad and your tea, served in a cup with a trendy pattern.
“Soaksperiences” is what “bathscaping” is all about. It’s not just for cleansing the body or setting a hurried hour aside for an extra soak. It’s almost like having your lifestyle centered on what makes a good bath.
Bathing being elevated into more than a practical act. Throughout history, bathing can convey ritual, status, and even spiritualism.
