Known for her cruelty-free ethos when it comes to making luxury pieces, Stella McCartney delivers a serious message in a fun way for Pre-Fall 2021.
A fake mockumentary featuring animal mascots in thecosmopolitan-inspired McCartney pieces may be cute, but the story is cutting.
In a statement, the designer says, “While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur. Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life’s mission of bringing a conscience to the fashion industry.”
The words are partnered with action as the brand teams up with Humane Society and advocate the petitions to end the fur trade, both globally and in the U.K.
Spot the pieces from the collection with the lookbook photos:
